30 Best AI Tools For Digital Marketing That You Must Have

Best AI tools for digital marketing

Creating an Ad campaign on social media is a time consuming exercise especially when you have a lot of other things to focus on to run a profitable creative agency business. 

Here are some of the hand-picked list of best AI tools for digital marketing for my readers that I have personally tested that helps in growing agency business faster than ever before. 

If you are looking for a specific tool or information, scroll to any section:

Best AI tool for copywriting in Digital marketing

Writing a persuasive copy for an advertisement is one of the priorities to keep the viewer engaged. It is a cumbersome task, but AI copywriting technologies have given a leverage to improve engagement and scale your content efforts.

1. Semrush SEO Writing Assistant (SWA)

I have personally used Semrush’s AI SEO Writing Assistant (SWA) tool developed to help copywriters to optimize their efforts. The SWA is one of the best AI tools for digital marketing experts that optimizes content based on targeted keywords and the search engine results page (SERPs). It gave me access to suggestions for improving content and optimization by sending content input on the Semrush or using Google Docs, WordPress plugin or Microsoft Word. 

It is the best digital marketing tool that can detect plagiarism, check readability and tone of the content. It also provided a score out of 10 with a list of suggestions to refine my copy.

Features

Using an AI-powered algorithm, the SWA has features such as paraphrasing, expander and simplifier tools for generating error-free and original copy, making it a best AI tool for digital marketing. As a digital marketer or agency owner, these features can help in rephrasing marketing messages based on marketing platform and audience.

Pricing
Pro

$119.95monthly
For newbies and small teams:


5 projects
500 keywords to track
10,000 results per report

Guru

$229.95monthly
For agencies and businesses:

15 projects
1,500 keywords to track
30,000 results per report

Business

$449.95monthly
For large agencies and enterprises:


40 projects
5,000 keywords to track
50,000 results per report

2. Craftly

Craftly is another best AI tool for digital marketing which maintains human elements in editing. It is an expert trained tool which produces high quality outputs. It simplifies content through application, education and community. 

Craftly is one of the artificial intelligence based digital marketing tools, which works as an assistant to boost your creativity in three easy steps. Firstly, I chose a tool specifically for creating Google Ad. I was asked to input the details, including tone, audience and language. This digital tool crafted a compelling copy till I found the content I loved.   

As the tool is trained by the experts, the content crafted by this AI digital marketing tool is natural and conversational. It is one of the elements that other artificial intelligence digital marketing tools don’t have.

Features

Driven by data, Craftly content is architected to boost ranking and drive sales. The tool supports 25+ languages across the globe, which helps expand your offering. Craftly is trained in the native tongue so you don’t have to worry about awkward translations. It allows you to write 5x faster with endless variations of high-performing copy. Not only for Ad copywriting, you can use the tool for social media posts, long-form blogs, web copy, ecommerce and more.

Pricing
Starter

For individuals getting started

$29/Month

20,000 Words/month

Crafter

For writers and small businesses

$66/Month

Unlimited Words/month

Enterprise

Create custom tools for clients

Custom

Unlimited Words/month

3. Grammarly

Grammarly is one of the most used artificial intelligence based digital marketing software by the copywriters. It helps in improving the quality of the content while pointing out grammatical errors, tone and even plagiarism. 

I believe I don’t have to talk much about Grammarly as it is the best AI tool for digital marketing and copywriting. Writers can compose their copy directly on Grammarly, which can be integrated with Google Docs, Gmail and it has a Google Chrome Extension.

Features

One thing which I found missing in Grammarly is that you cannot scale your output. It can certainly help you become a better writer. Paid subscription of this digital marketing tool has higher features including suggestions for improving sentence structure, tone and plagiarism.

Pricing

For individuals, Grammarly is free for basic writing suggestions and tone detection. The premium subscription of the tool costs $12 per month whereas for teams, the business subscription starts at $15 per member each month. 

Best AI Tools for Digital marketing in Social Media

For a digital marketing business, managing social media accounts and continuously generating ideas throughout the calendar year is exhausting. However, artificial intelligence (AI) digital marketing tools have made the work simpler. Here, I have tried two best AI tools that support social media automation and ad optimization. 

1. Smartly.io

Smartly.io is one of the best AI tools for digital marketing agency owners. It helps in improving conversion rate. 

Here I found some preset templates to design ad creatives that best suited my brand. All you need to do is set up an ad campaign and this digital marketing software automates workflow to publish ads and update them in real time.  

The algorithm of this software also helps in optimizing bidding strategies, budgeting and targeting the audience.

Features

What I noticed about this artificial intelligence tool is that it helps social media advertisers to get most out of their campaigns. It makes things simpler and supports getting better return on investment. 

Pricing

Cost for providing service to customers is not mentioned on Smartly.io. Just like me, you can request for a demo to discuss your goals and decide whether the solutions provided by the specialist suits your needs. 

2. Celtra

In my list of best AI tools for digital marketing, the next is Celtra. It is another creative automation tool for ad campaigns which can support the digital marketing agencies and publishers. It provides a variety of options for a single campaign in the required budget. 

The artificial intelligence platform produces creatives for advertisement and branding by using its artificial intelligence platform. It can help the fashion, retail businesses significantly.

Top Features

Celtra uses data insights and focuses on creative performance improvements for campaigns. The creative production services powered by automation technology helps in media strategy, or marketing objectives of your paid media campaigns or ad inventory. It helps in maximizing the potential of any campaign to a new level. 

Pricing

You need to book a demo call with Celtra for pricing. Celtra’s website does not mention the pricing information. 

Best AI tools for Content Creation and Generation

1. Jasper AI

For high-converting copy for ads, landing pages, sales copy and even blog posts, Jasper is another best AI tool for digital marketing. All you require is to give prompts inside the tool to receive plagiarism-free and unique content. 

I have noticed another amazing feature in Jasper, which is generating unique images along with long-form and short-form content. For this, Jasper needs to be integrated with Surfer SEO.

Top Features

Jasper can write creative copy in 30+ languages. With this digital tool, you can write quality blog articles and social media posts. If you run a team of digital marketing then this artificial intelligence marketing tool can give your team an AI assistant to churn out creative copies. 

Pricing

On May 2, 2023, Jasper made changes in its pricing model. It offers a 7-day free trial in three types of plans. Now all paid plans have unlimited words written by the tool.

Creator

For Freelancers & entrepreneurs

$39/month

Teams

For Small marketing teams

$99/month

Business

For Departments and organizations

Custom Pricing

2. ChatGPT

ChatGPT is the buzz across the world. Why? I guess, it does not require any answer. All you need is just a prompt on the tool to get all your questions answered. From generating content to coding, ChatGPT answers all. 

ChatGPT can turn out to be the best AI tool for digital marketing agency owners as it can provide the required information on giving just a perfect prompt. It is a free tool which is being used for a variety of purposes, including writing social media posts, essays, songs and more. 

AI has been used widely for years, but ChatGPT has truly amplified the use of technology since 2022.

Features

The tool can be used for taking an idea on a particular topic. However, its output should not be considered entirely original as it is based on the content available from the other sources. 

The tool can help in making your content rich and better by helping you with additional information about any topic. This digital tool can be used to make some of the manual tasks easy.

Pricing

Presently, ChatGPT is free. However, there are similar other tools that are charging on a per week basis. 

Best AI Tools for Ad Creatives Automation

Now, it is time to set your Ad creatives on automation. I have found and tested some of the best AI tools for digital marketing that can generate engaging copy and graphics to suit your ad campaign. 

1. AdCreative.ai

Among the best digital marketing automation tools to generate creatives for advertisement and social media posts is AdCreative.ai. From startups to ecommerce sellers and agencies, the tool is the largest high-conversion ad creative database to increase sales. 

All you need to do is upload your brand logo on its user-friendly interface and enter a few details about your company. Once the work is done, you need to connect your social ad accounts, then choose a media platform, banner and select target audience. 

Activate the AI and you will get loads of posts to choose to make your campaign a huge success.

Features

This digital marketing tool comes with unlimited free stock images to support your campaign. You can use AI to create an unlimited number of images in all the plans. Another attractive feature which is very useful is Text Generator AI. This helps in creating catchy headlines which attracts immediate attention of the reader. 

Pricing

This digital marketing tool is offering plans for startups, professionals and agencies. The plan for startups has four plans. The starter plan of this tool costs $21 per month followed by $44 per month in premium plan, $74 per month in recommended ultimate plan and $111 per month in scale-up plan. In the first year, you get 25% off after applying FIRSTYEAR25 code. Choosing the annual membership comes with a benefit of two-month free subscription. 

The other plans for professionals and agencies start at $141 and $499 respectively.

2. Abyssale

With this tool, you can auto generate images and videos for your social media posts, e-commerce, email marketing and ads. Abyssale is a highly-rated best AI tool for digital marketing which provides over 100 templates for various industries.

Features
  • It auto generates and designs images for all digital ad formats. 
  • Helps in better engagement with your communities 
  • It sends more engaging marketing emails faster than before
  • Deliver tailor-made images automatically to all recipients.
Pricing

Abyssale offers four subscription plans. For starters, the tool offers an Essential package with 1K credits for $49 per month. Advanced users get dedicated support at $79 and in the premium subscription, one has to pay $299 per month. 

Subscribers can get a 20% discount on their package when billed annually. First time users can experience the tool for free for seven days without entering credit card details.

3. Hunch

Another best AI tool for digital marketing is Hunch. It is a powerful tool for creating video and image ads and automating the ad buying process. Hunch helps in super powering your ad campaign that results in more revenue. 

Hunch allows users to create dynamic ads. It is not just an ad producing tool, but it makes your ads stand out. It is a perfect mix of technology and expertise that enables building high-performing templates for enhanced dynamic ads.

Features
  • It brings structure to advertising
  • Hunch can turn your data into creatives for each item in your catalog.
  • Prepare one design to be used across multiple channels.
  • Consistently drive operational efficiencies, revenue uplifts. 
  • It helps you easily build rules, alerts and reports based on the KPIs.
  • Enables marketers to focus on strategy by automating creative production and media buying.
Pricing

It is a tailor-made service. Every client is different and so must be the pricing. To take a demo of the service and get your custom quote, fill out a form selecting the features and tools from Hunch. 

Best AI tool for image generation

Dall.E2 is an artificial intelligence tool that can help you create realistic images and art forms from a prompt in natural language. It can be one of the best AI tools for image creation for ads testimonials, tutorial courses and more.  

It can also be used to edit the existing images or create variation. In January 2021, OpenAI had introduced DALL·E and a year later DALL·E 2 was launched which generates more realistic and accurate images with 4x greater resolution.

Pricing

The tool is available in Beta version. You can try the tool on Dall.E2 website.

Best AI tool for Linkedin Lead Generation

Taplio is a digital marketing tool which can be helpful if you are into social media management of the digital marketing niche.

It is an AI-powered lead generation tool on Linkedin, which will automatically engage your contacts and send mass DMS. It will save a lot of time, if you are doing Linkedin outreach. 

For example, if you are an agency owner and you are working with physiotherapists. You can set an auto DM on this tool to automatically reach out to those people and generate leads so that they can book a call with you. You can also integrate this with your CRM system.

Pricing

The tool comes with three types of subscription. For starters, the tool is available for $39/month. Powered by GPT-4 is its standard subscription, which costs $55/month whereas its PRO subscription used by top Linkedin creators to grow their audience costs $71/month.

Best AI tool for video personalisation

1. BHuman.AI

BHuman.AI is an artificial intelligence based best AI tool for video personalisation where you can record a video and send it to your clients and customers. Video outreach is a great way to secure meetings and introduce yourself as a digital marketing agency owner.  

With this digital marketing tool can produce a single video and personalize it for thousands of recipients. You can deliver the video on any channel and analyze the result instantly. 

It enables you to build human connections better. It seems as if you took out time to record videos one by one for customers. It is not a text-video creating tool.

Pricing

BHuman is currently in beta, meaning that you get heavily discounted access if you sign up now.

2. Colossyan

With Colossyan, an artificial intelligence tool, AI videos can be created from text in minutes. It also auto-translates to dozens of languages with the click of a button. It is one of the best AI based digital marketing tools for small businesses to turn their powerpoint presentation and e-learning content into more engaging videos.

You need not pay for real actors, studio set-up or camera equipment to create a video.

Pricing

For starters, the tool costs $28/month. For individuals/small teams creating videos regularly, the tool costs $96/month. For companies, the pricing is customized as per need. You can get 20% off on annual billing.

HOW CAN AI HELP IN DIGITAL MARKETING?

Using AI marketing tools offers several benefits that can significantly enhance marketing efforts. 

AI automates repetitive and time-consuming tasks, such as data analysis, content generation, and campaign optimization. This frees up marketers to focus on strategic decision-making and creative aspects of their work, leading to improved productivity and efficiency.

AI algorithms can analyze vast amounts of data and extract valuable insights. By uncovering patterns, trends, and customer preferences, AI tools enable data-driven decision-making, helping marketers better understand their audience and optimize their campaigns accordingly.

SHOULD YOU USE AI-POWERED MARKETING TOOLS?

There are several compelling reasons to use AI-powered marketing tools.

AI enables personalized marketing at scale. By analyzing customer data, AI tools can deliver tailored content, recommendations, and experiences to individual users. This enhances customer engagement, increases conversion rates, and fosters customer loyalty.

AI-powered tools can monitor and analyze campaign performance in real time. They can make automatic adjustments to targeting, bidding, and ad placements to optimize results and maximize ROI. This agile optimization can significantly improve campaign performance.

WHY USE AI-POWERED MARKETING TOOLS?

Using AI-powered marketing tools can provide significant benefits to businesses, but whether or not to use them depends on your specific needs, resources, and goals.

If your marketing efforts involve managing large volumes of data, complex campaigns, or multiple channels, AI can help streamline processes, automate tasks, and provide insights that are difficult to obtain manually.

AI-powered tools can help businesses stay ahead of the competition by enabling real-time optimization, predictive analytics, and advanced targeting. They can uncover opportunities, identify trends, and adapt marketing strategies accordingly.

THE BENEFITS OF USING AI IN MARKETING

AI-powered predictive analytics can forecast customer behavior, identify trends, and make data-driven predictions. Marketers can use these insights to optimize their campaigns, allocate resources effectively, and maximize ROI.

AI-powered chatbots can provide instant responses to customer inquiries, offer personalized recommendations, and guide users through their purchase journey. This improves customer satisfaction and allows businesses to provide 24/7 support.

AI algorithms can analyze user behavior, preferences, and contextual data to optimize ad targeting. This ensures that ads reach the right audience at the right time, resulting in higher conversion rates and reduced ad spend.

BONUS TOOLS

  1. ClickFunnels 2.0

It’s an all-in-one best AI based digital marketing automation platform with tools like funnel hubs, blog  builders, visual automation builders, team collaboration, CRM funnels, real-time  analytics, and so much more.  

The new ClickFunnels AI Assistant – Napoleon is  a new feature that helps you create and optimize your funnels with artificial intelligence. It  can suggest templates, headlines, images, copy, and more based on your niche and goals 

  1. HighLevel 

HighLevel is a digital marketing tool that offers a CRM and marketing automation  

platform that helps capture leads, process  payments, create landing pages, book appointments, and manage email marketing campaigns. 

It leverages machine learning and artificial intelligence technology to automate  lead nurturing processes and establish two-way communication with customers. The platform lets you automatically message leads via voicemail, forced calls,  SMS, emails, FB Messenger, and more.  

  1. Pictory – AI Video Generator  

Pictory is the easiest AI video maker that allows  you to quickly turn text into video in minutes using advanced AI technology. With this tool you  can also extract video highlights from webinars, subtitles, and convert long-form text into summary  videos, using free stock media assets.  

Pictory offers many unique tools to  generate videos like an article to video, scripts to video, visuals to video as well as  edit videos with voice using text feature.  

  1. ActiveCampaign – AI  Marketing Automation Platform 

ActiveCampaign is an AI CRM and marketing  automation platform that helps you to automate your marketing tasks and maximize ROI. 

With ActiveCampaign, you can create custom automated tasks, such as sending email  campaigns, creating landing pages, and managing leads with its advanced  CRM system all under one dashboard.  

  1. Ocoya – AI Social Media Marketing Platform 

Ocoya is an all-in-one best AI social media platform that enables you to create, schedule, and  analyze your content under one dashboard. 

Whether you’re looking to schedule posts across  Facebook, Twitter, LinkedIn, or Instagram or improve ROI through better targeting, more  precise ad placement, and insightful performance reports; Ocoya has got you covered.

Ocoya empowers you with over 10,000 professional social media templates, graphics, and music all  tailored to various niches making it easy to create visually appealing content without having  to come up with each idea from scratch. 

  1. Phonesites – AI Landing Page Builder 

Phonesites is the first software in the market that helps you create digital,  contactless business cards, and build high-converting landing pages or even  an entire sales funnel to expand your pipeline, right from your phone or laptop.

You can start from scratch or choose from nearly 500 professionally designed  templates to create digital business cards, sales pages, and survey funnels.

  1. Salesforce Einstein

    It AI-powered analytics and predictive insights to optimize marketing campaigns, sales processes, and customer experiences.
  1. HubSpot Marketing Hub

    HubSpot Marketing’s AI features like lead scoring, content optimization, and personalized recommendations to improve marketing automation and customer engagement.
  1. IBM Watson Marketing

    It leverages AI capabilities for customer segmentation, content personalization, and campaign optimization. It helps marketers deliver more targeted and relevant experiences.
  1. Adobe Sensei

    It enhances analytics, content creation, and campaign optimization across various channels.
  1.  Marketo Engage

    It automates marketing workflows, personalizes customer experiences, and generates actionable insights for campaign optimization.
  1. Mailchimp

    It can be used for audience segmentation, email automation, and predictive insights. It helps businesses streamline their email marketing efforts.
  1. Sprout Social

    This digital marketing AI tool provides social media analytics, sentiment analysis, and content optimization. It assists marketers in managing and optimizing their social media presence.
  1. Hootsuite

    It is used for social media management, content scheduling, and performance tracking. It helps digital marketers streamline their social media efforts.

WRAP UP

I think it is an exhaustive list that I have provided you after a lot of research. These are some of the best AI tools for digital marketing that you should definitely check out. 

Though I vouch for all the AI tools for digital marketing listed above, finding a perfect tool is tough. 

I suggest you do your homework and look for the right tool that suits your needs. Everyone has different needs and objectives. 

If I missed to list any tool, feel free to comment. I will also be looking forward to your feedback or any questions you might have. 

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